The ABC of Instagram Marketing: Is it worth investing in? Instagram is currently one of the fastest growing social networking sites. Its phenomenon lies in the simplicity of running profiles and the variety it offers. The number of its users increases exponentially every year. The popularity of this channel is reflected in the fact that many companies report the desire and demand for marketing on Instagram. It is a perfect place on the web to acquire new customers, build a brand image, and even try to enter the international market. Instagram is a global service. The success of advertising activities within it consists of adding aesthetic and unique content and skilful addition of hashtags. It is worth remembering that this website was created to support visual communication, so the added photos must attract the attention of users and arouse the desire to follow the events in the life of a given company on subsequent posts or Instagram Stories.
Marketing on Instagram – practical information
At the beginning of the existence of Instagram, it was believed that it was a tool intended primarily for companies dealing with designing clothes, applying makeup and other areas in the field of fashion and beauty. Time has shown, however, that this particular social networking site is the right solution for every entrepreneur who has a good idea to run it. This website is conducive to building a community around already existing or just entering the market brands. It is believed that marketing on Instagramonly attracts young customers. There is a lot of truth in this – people using this application are usually in the age range of 16 to 30 years. It is also worth knowing that Instagram is much more often used by women than men. Such information is necessary when building a marketing strategy for your business.
A social networking site in the form of a mobile application
Instagram was created to share important elements of your life, passion, work, etc. with other users of the application. All this was to take place thanks to sharing photos taken with a smartphone. The solution of adding visual content to the Internet right after its creation was very innovative and that is why it met with such great enthusiasm from the public. The website allows you to add photos, describe them, comment and share them further, and view materials posted by other users.
Marketing on Instagram seems to be a very important element of running a business. All because of the rapid increase in its popularity. Thousands of new users sign up for the app every year. Certainly, this is a direct result of the more frequent use of smartphones, which can be used to handle Instagram. The portal can be used wherever you have access to the Internet. Colorful and interesting content can occupy our time while traveling by train, waiting for someone, while eating a meal and during almost every activity we do. According to publicly available statistics, one of the most frequently performed activities on mobile devices such as phones and tablets is browsing content posted on social media.
Simplicity of using the application
It takes no more than a few minutes to register your own Instagram account. Just download apps from the App Store or Google Play and create an account. This can be done using an existing Facebook profile or using an e-mail address. The very process of publishing posts is fabulously simple and should not cause anyone too much trouble. The application is extremely intuitive and Instagram marketing is an effective way to reach new groups of potential customers.
However, it is worth being aware that any marketing activities on this social network should be preceded by the creation of a well-thought-out strategy. Its most important elements include analyzing the profiles of competing companies and finding the most appropriate hashtags for a given industry. It is also worth considering the possibility of using an application to create photo collages or add special effects (e.g. Christmas frames). Each of the steps taken brings us closer to building an individual and unique image of our own brand, and this is the most desired issue by the users of the portal.
Marketing on Instagram is also an opportunity to constantly expand your reach. Of course, you should know that the number of followers rarely coincides with the number of actual customers, but it is the followers that are an important element of the company’s image. Very often, the value of products is assessed based on how many people are interested in the products or services of a given brand. It is therefore worth making every effort to ensure that the Instagram profile is as developed as possible.